There are two primary uses for Online Advertising: The first is as a brand-building medium and the second is to drive sales.The continuing progress of technology and innovative ideas have made significant contributions to making online advertising exciting, interactive, and affordable.The added benefits of advertising online include the potential to reach a larger market and the ability to measure results.
Wicked Webs offers several affordable online advertising options that range from in-your-face advertising to the subtle, soft sell type. And because hundreds of niche sites are being launched every day, the opportunities to market your website are practically limitless. Empower your website...
Our online advertising services include:
Why Online Advertising?
1. Make your contribution to saving the planet..
Online advertising does not utilize paper and therefore saves more trees. Less paper, less trees to sacrifice, less wastage, and less cost.
2. A moments silence for the printed directory…
Consumers today utilize the internet to find info that they are looking for and lets face it the internet will never die but is growing steadily by the day. By strategically advertising online, companies are able to capture more customers.
3. Online ads grab more attention than print.
Consumers pay much more attention to digital/online ads because they are much more interactive and readers put a high value on ads that let them connect directly with advertisers. Online advertisements are much more exciting as they can incorporate rich media or video.
4. Reach more consumers/potential customers internationally by advertising online.
With a web presence, people can find you more easily and also easily refer their friends to your website
5. Cut your costs by advertising online.
Advertising online is far more cost effective than preparing, printing and mailing paper brochures.. With online advertising, you can potentially reach millions of people. With paper advertising, reaching the same amount of people would be much more expensive. For the price of just a few print advertisements you could advertise an entire year online.
6. Networking is made easier ...
You could do it in your pyjamas! Join groups such as Facebook, Twitter, Foursquare and other online networking sites. If you are a writer, join book club sites where you can promote your book. Join sites that are beneficial to you and your own online advertising with ease.....and you don't have to wear a tie!
7. No business hour restrictions
...just a 24 hour service everyday including weekends and holidays. With online advertising you can offer your customers a 24-hour service because your ad never goes to sleep or requests any leave. People work in different schedules and are online at different hours of the day and night. Advertising online gives people unlimited access to your company and your products even when you are asleep.
8. Open the lines of communication between you and your customers/potential customers.
With online advertising you can get feedback from your customers by sending questions through the online site allowing them to ask or answer questions when it is convenient for them, but also allows you to answer when it is convenient for you.
9. Content can be updated more regularly, even as often as an hourly basis.
You do not have to wait for the next print run and can run more promos on as often as a daily or even hourly basis.
10. Online advertising allows the advertiser to track how many people see your online ad.
It is impossible to get a good idea of how many people see advertising through traditional means. Tracking the reach of newspaper and television advertisments is difficult. With an accurate stats report on the hits your ad receives, you can see what interests consumers most about your company without you even asking them, thus allowing you to capitalize on what your customers want.
PPC / CPC and PPM/CPM
PPC/CPC - Pay per Click or cost per click. The price is based on the number of clicks your ad receives.In other words, you pay for this ad only if a person clicks on the ad.
PPM / CPM – Pay per 1000 Impression or Cost per 1000 Impression. Costs are based on the number of times the advertisements are
viewed. The M in the acronym is the Roman numeral for a thousand, and as such it is also referred to as Cost per Mille/Thousand Impressions. All these ads are conveniently and easily managed via our dedicated adserver:
By utilising our userfriendly adserver, our advertisers have the flexibilty to advertise according to their budget, customize their own advertising campaign and track the effectiveness of their advertising with live analytics, thus empowering them to advertise more effectively. Or we can manage it all for you.
Search Engine Optimization is the process of consistently fine-tuning your web site’s components in order to improve its natural organic search engine rankings. With major search engines growing and changing literally daily, you benefit from our experience and understanding of the most current organic optimization search campaign management techniques. If your site is not listed in the top 2 pages of a search engine, chances are you are missing out on traffic, visitors and sales.
SEO is a complex endeavor, and there are no quick and easy ways to garner long term top positions in the search engine results pages. You can rely on our professional knowledge, best practices, skills and tools along with our careful attention and creative insight to assist you in improving your search rankings.
Listing your company's goods or services on our online business directory is a sound move. It provides numerous benefits for a reasonable cost.
It provides exposure. This means more customers.
The cost of online directory advertising is far lower than that of print media.
With online business directories, you can make important changes at any time you need to, with traditional paper business directories, once printed NO changes can be made until the next edition.
Listing your business in an online directory means that your site will get picked up by search engines more often.
Advertising in our directories gives you access to the analytics of how your ad is performing even before your campaign is over, therefore allowing you to make changes to be more effective.
Visitors can get to the online version of your business at a click of a button 24/7/365
All the ads are managed by our capable, fast and flexible, and user-friendly adserver.
EMAIL AND E-NEWSLETTERS
If you prefer to only engage in one marketing activity, it should be Email Marketing. Email is a powerful tool for attracting customers and drawing repeat business and it is easier and less expensive...
PAY AS YOU GO
-No monthly subscription fees
-Unused credits never expire.
Emails: 500 2500 5000
Price: R89 R325 R450
+100 free credit
-Ideal for regular senders.
Emails: 500 2500 5000
Price: R49 R199 R349
+100 free credit
We will create a customized design for you from R150
All our e-mail ads are developed according to strict industry policies, assuring your communications will have a high delivery rate. Our emails ads are also compatible with mobile devices and PDA's as it is developed in HTML
All our Email Marketing Campaigns include:
Tracking and reporting features to measure performance
Email subscription forms and subscriber management
Analysis of click-through and open rates
Anti-spam, we send marketing emails only to customers who have given their consent
Email lists and unsubscribe management
BRANDING & EMAIL DESIGN - Email Marketing is one of the most effective online communication channels when used properly. To avoid a disconnection between your e-mails and your website, we ensure uniformity in design elements such as color scheme, font styles, and logos. As with any website we build, we include pertinent information and calls-to-action in the appropriate places, so your customers know exactly what you want them to do.
CONTENT & COPYWRITING - Does your target audience find value in what you are saying? Are you communicating your message effectively? We will ensure the written content in your emails is consistent with your company's organizational culture and voice. In addition, it's important to make sure that your email marketing campaigns effectively drive your clients to relevant landing pages on your site. Thorough planning and content consultation ensures that your proposition offers a sense of urgency in a manner that remains professional, adheres to your branding and functions as an effective marketing piece.
REPORT AND ANALYTICS - You may think your e-mail blasts look great, but how are your customers reacting to them? We have the reporting capabilities to analyze any and all aspects of your e-mail marketing campaign to ensure your efforts are making an impact. By analyzing bounce rates, click rates, and other statistics, we can determine the success of past campaigns and improve in future e-mail marketing efforts.
PERSONILZED CONTENT - As one of the few forms of permission-based advertising, e-mail marketing is one of the most personal and potentially profitable form of marketing today. By delivering personalized and relevant content to your subscribers, you are creating and nurturing a special relationship with them. With the ability to be instant and economical, email marketing has become an integral aspect of every company's advertising efforts.
NEWSLETTERS – offer a simple sign up form on your website that allows customers to subscribe to a newsletter that gives regular product updates, company news and useful information along with special offers and sales messages.
AD EXCHANGE PROGRAM
...a whole new advertising experience!
Some of our Clients